A sign of the times at Clifton Rugby

A sign of the times at Clifton Rugby

By Wyn Tingley
23rd July
Share via

Clifton Rugby in exciting multiyear commercial partnership with Elonex Digital Media

Clifton Rugby is delighted to announce a new commercial partnership with Elonex Digital Media: a 7-year deal in a ‘first of its kind’ agreement for a community rugby club in the South West.

As Bristol’s oldest rugby club, Clifton RFC is ambitious and planning for the future.
• The Club’s 150th anniversary is just 3 years away.

Clifton RFC has a vision to succeed in a community-led, multisport & recreation facility for the greater benefit to residents of all ages and local commercial interest; the Elonex digital media screens are part of the enabling development of the Club.

The ‘Lavender and Blacks’ play in the national leagues and with a record of developing professional and international players. Clifton RFC is constantly striving to provide elite rugby in the best facilities possible.

Elonex Digital Media are a national leader in digital screens with 1,567 installed across the country. At roadside locations, motorway service areas, shopping malls, sports clubs, entertainment facilities and even on taxi roofs – digital screens are providing information and advertising in an increasingly multichannel world.

This new exciting partnership will see Elonex feature prominently on the 2019/20 season 1st XV playing shirt in National League 2 South as the team plays home fixtures and away matches across England; from Redruth to Leicester, Bournemouth to Bury St Edmunds and Worthing to Epsom, the Elonex brand will be proudly displayed to thousands of rugby supporters.

• The deal secures income for the rugby club which will facilitate development and enhanced services for members and players for years to come.

The project has been near two years in the making following a chance meeting between Club Honorary Secretary, Pete Mitchell and Elonex at a sport expo in Birmingham. Elonex worked closely with South Gloucestershire Planning and all requirements were met with particular emphasis on traffic safety, the environment and local residents.

The media boards will ‘go live’ during the week commencing Monday 15th July 2019.


Has there been advertising on this part of the ground before?
There has been an advertising board on the same site since 1997.

When did Elonex apply for planning permission for the new digital boards?
25th May 2018 – the application was decided successfully on 7th November 2018.

The boards are designed to be seen from the road – what considerations were there regarding traffic safety etc?
The planning process included transport and environmental impacts, public safety and residential effects.

Some conditions were set:
• The minimum time length of any advert is 20 seconds
• No moving images are allowed
• Screen changes must be simple (no fades, swipes etc)
• No sound or enhancements to adverts are permitted
• Illumination levels are set to a maximum 300cd/m

How will the Elonex deal benefit the Club?
Clifton Rugby’s Members are very clear that they wish the Club to remain at Station Road and to develop the ground and facilities. The vision is a multisport, leisure and recreational facility that can be enjoyed by all local residents and to keep providing entertaining, competitive elite rugby in North Bristol & South Gloucestershire.

This new relationship with Elonex is the beginning of these exciting development plans.

What are Clifton RFC’s rugby ambitions?
The Club has been playing at level 4 (National League 2 South) for 11 years and finished 6th last season; we would like to better that this season.

What players have been developed at Clifton RFC recently?
In the last few seasons, Andy Uren (Bristol Bears), Mako Vunipola (England & Saracens), Ellis Genge (England & Leicester Tigers), Billy Meakes (Australia & Gloucester), Darren Barry (Worcester Warriors), Callum Sheedy (England & Bristol Bears), George Biaggi (Italy & Zebre), Callum Braley (Gloucester), Ben Glynn (Harlequins) & Mitch Eadie (Northampton) have all played for Clifton Rugby.

We even have a rugby astronaut! Anne McClain, who just completed 204 days on the International Space Station in June 2019. Anne played for Clifton Ladies from 1997 before going on to play professionally and for her country.

How can businesses get involved?
To advertise on the board itself, businesses can get in touch with the club. Clifton RFC offers a broad range of ways to support the club.

Share via